A Beginner's Guide to Starting Local Ecommerce with Shopify

Shopify June 17, 2024

A Beginner's Guide to Starting Local Ecommerce with Shopify


A Beginner's Guide to Starting Local Ecommerce with Shopify

Getting started with local ecommerce can be a game-changer for your small business, allowing you to reach new customers and increase sales. Shopify provides an easy-to-use platform that can help you set up and manage your online store seamlessly. This guide will walk you through the essential steps and provide tips to help you get started.

Post Contents

  • How To Set Up Your Shopify Account
  • How Customize Your Online Store
  • Five Key Settings your Need to Configure for Your Shopify Store
  • How to Optimize your Shopify Store for Local SEO
  • How to Promote Your Shopify Store
  • Tips for Managing Your Store
  • Why you Should Optimize Your Shopify Store for Local SEO 
  • Shopify Local SEO FAQs

Step 1: Set Up Your Shopify Account

Before you can start selling online, you need to create a Shopify account. Setting up an account is straightforward and only takes a few minutes. Here's how to do it:

Creating an account with Shopify is your first step towards launching an online store. The platform is designed to be user-friendly, even for those with no technical background. Begin by visiting the Shopify website and clicking on the "Start free trial" button. This free trial period allows you to explore the platform’s features and ensure it meets your needs before making a financial commitment.

Sign Up for Shopify:

  • Enter your email address, create a password, and choose a store name. Your store name should be relevant to your business and easy to remember, as it will be part of your store’s URL.
  • Follow the prompts to complete the setup process. Shopify will ask for some basic information about your business, which helps to tailor the setup to your specific needs.

Choose a Pricing Plan: Shopify offers several pricing plans, each designed to meet different business needs. The plans include:

  • Basic Shopify: Ideal for new ecommerce businesses with occasional in-person sales. This plan includes all the basics needed to start a new business, such as a website and blog, unlimited products, and 24/7 support.
  • Shopify: Best for growing businesses selling online or in-store. It includes all features of the Basic plan plus professional reports and more staff accounts.
  • Advanced Shopify: Suitable for scaling businesses that require advanced reporting and more features. This plan includes advanced report builders and third-party calculated shipping rates.

Start with the plan that fits your current needs and budget. You can always upgrade as your business grows and your requirements become more complex.

Step 2: Customize Your Online Store

Once your account is set up, it's time to customize your store to match your brand and make it appealing to customers. Customization is crucial as it reflects your business identity and can attract more customers.

Customizing your online store involves selecting a theme that represents your brand’s aesthetic and ensuring that your site is easy to navigate. Shopify offers a variety of themes, both free and paid, that can be tailored to fit your brand’s unique style.

Select a Theme:

  • Shopify provides a wide range of themes, including both free and premium options. Choose a theme that aligns with your brand’s style and ensures a seamless user experience on all devices. Themes can be previewed before selection, allowing you to see how they will look with your content.
  • Customize the theme using Shopify’s drag-and-drop editor to adjust colors, fonts, and layouts. This customization ensures that your store not only looks professional but also provides an intuitive shopping experience for your customers.

Add Your Products:

  • Go to the “Products” section in your Shopify admin dashboard. Here, you can add products by providing detailed descriptions, high-quality images, prices, and inventory levels.
  • Organize your products into collections (e.g., new arrivals, bestsellers) to make it easier for customers to find what they’re looking for. Collections help in managing your inventory better and improve the shopping experience by categorizing products effectively.

For more customization tips, visit the Shopify Theme Development page.

Step 3: Configure Key Settings

Proper configuration ensures smooth operations and enhances the customer experience. Configuring your store’s settings involves setting up payment gateways, shipping options, and taxes, which are essential for processing orders and managing your finances.

Set Up Payment Gateways:

  • Shopify supports multiple payment gateways, including Shopify Payments, PayPal, and Stripe. Go to “Settings” > “Payments” and choose the gateways you want to enable. Each payment gateway has its own setup process, but Shopify provides detailed guides to help you through it.
  • Ensure that your payment options are secure and reliable, as this builds trust with your customers and reduces cart abandonment rates.

Set Up Shipping Options:

  • Define your shipping zones and rates under “Settings” > “Shipping and delivery.” Consider offering various shipping options, such as standard, express, and local delivery, to cater to different customer needs.
  • You can also set up local delivery or in-store pickup options to provide convenience to local customers, enhancing their shopping experience and encouraging repeat business.

Configure Taxes:

  • Set up your tax rates under “Settings” > “Taxes.” Shopify can automatically calculate taxes based on your location, ensuring compliance with local regulations.
  • Make sure your tax settings are accurate to avoid any legal issues and to ensure that you are charging customers the correct amounts.

For more details on configuring your store, check out Shopify SEO.

Step 4: Optimize for Local SEO

To attract local customers, optimize your online store for local search engine optimization (SEO). Local SEO helps your store appear in search results when potential customers in your area search for products or services you offer.

Optimizing for local SEO involves using location-specific keywords and setting up profiles on platforms like Google My Business.

Use Local Keywords:

  • Include local keywords in your product titles, descriptions, and blog posts. For example, if you sell handmade crafts in Austin, you might use phrases like “handmade crafts in Austin” or “Austin artisanal products.”
  • Research local search terms that potential customers might use and incorporate them naturally into your content to improve your search rankings.

Set Up Google My Business:

  • Create a Google My Business profile and link it to your Shopify store. This will help your store appear in local search results and on Google Maps, making it easier for customers to find you.
  • Ensure that your business information is accurate and up-to-date, including your address, phone number, and business hours.

Encourage Customer Reviews:

  • Ask satisfied customers to leave reviews on your Google My Business profile and product pages. Positive reviews not only build trust with potential customers but also improve your local search rankings.
  • Respond to reviews promptly to show that you value customer feedback and are committed to providing excellent service.

For more SEO tips, visit Shopify SEO.

Step 5: Promote Your Online Store

Effective promotion helps drive traffic to your store and increase sales. Use various marketing strategies to reach your target audience and keep them engaged with your brand.

Leverage Social Media:

  • Share your products and promotions on social media platforms like Facebook, Instagram, and Twitter. Social media marketing can help you reach a wider audience and engage with customers on a more personal level.
  • Use Shopify’s social media integration to sell directly through these platforms, making it easy for customers to shop without leaving their favorite social media apps.

Email Marketing:

  • Build an email list and send regular newsletters with updates, promotions, and product launches. Email marketing is a powerful tool for nurturing customer relationships and driving repeat sales.
  • Use Shopify’s email marketing tools or integrate with services like Mailchimp to automate your email campaigns and track their performance.

Local Advertising:

  • Invest in local online advertising, such as Google Ads and Facebook Ads, targeting your local area. Local ads can help you reach potential customers who are more likely to visit your store and make a purchase.
  • Use geo-targeting features to ensure that your ads are shown to people in your vicinity, increasing the chances of attracting local traffic.

For more promotional strategies, read the best Shopify apps for local businesses.

Step 6: Manage Your Store

Efficient store management ensures a smooth customer experience and keeps your operations running smoothly. Managing your store involves keeping track of inventory, fulfilling orders, and providing excellent customer service.

Inventory Management:

  • Use Shopify’s inventory tracking features to keep track of stock levels and avoid overselling. Accurate inventory management helps you meet customer demand without running into stockouts.
  • Regularly update your inventory and set up alerts for low stock levels to ensure you can reorder products in time.

Order Fulfillment:

  • Streamline your order fulfillment process using Shopify’s built-in tools or third-party apps. Efficient order fulfillment ensures that customers receive their orders promptly, enhancing their overall shopping experience.
  • Consider using a fulfillment service if you have a high volume of orders or if you want to focus more on other aspects of your business.

Customer Service:

  • Provide excellent customer service through Shopify’s customer communication tools, such as live chat and email support. Good customer service can turn first-time buyers into loyal customers and generate positive word-of-mouth.
  • Address customer inquiries and issues promptly to maintain a high level of customer satisfaction.

For more detailed tips, visit why you shouldn't work with freelancers on Upwork.


By following these steps, you can successfully launch and manage your local ecommerce store using Shopify. With a well-designed online presence and effective marketing strategies, you can reach more customers and grow your small business. Whether you're just starting out or looking to expand your existing business, Shopify offers the tools and support you need to succeed in the competitive world of ecommerce.

For more detailed information and guides, visit Shopify’s Help Center.

Additional Resources

Ready to move your local ecommerce store to the next level? Check out these articles:


Q: How do I integrate Shopify with my physical store?
A: Integrate Shopify with your physical store by using the Shopify POS system, keeping your inventory in sync, and offering in-store pickup options. For more details, see how to integrate Shopify with your small brick-and-mortar business.
Q: What are the best Shopify apps for local businesses?
A: Some of the best Shopify apps for local businesses include inventory management tools, email marketing apps, and discount code generators. For a detailed list, check out the best Shopify apps for local businesses.
Q: How can I train my employees to use Shopify?
A: Train your employees by providing comprehensive training sessions, utilizing Shopify’s training resources, and offering hands-on practice. For a step-by-step guide, see a comprehensive guide to training employees on how to use Shopify.
Q: Why should I avoid working with freelancers on Upwork for my Shopify needs?
A: Working with freelancers on Upwork can sometimes lead to inconsistent quality, communication issues, and higher costs in the long run. For more insights, read why you shouldn't work with freelancers on Upwork.
Q: Where can I find more resources on Shopify development and SEO?
A: For more resources, visit the Shopify Theme Development page and the Shopify SEO page.
Q: How long does it take to set up a Shopify store?
A: Setting up a Shopify store can take as little as a few hours if you have all your product information and images ready. However, customizing your store, adding products, and configuring settings might take a few days to a week, depending on your familiarity with the platform.
Q: What are the costs associated with starting a Shopify store?
A: The costs include Shopify's subscription plans (starting from $29/month for Basic Shopify), payment processing fees, and potential costs for premium themes and apps. Additional expenses might include marketing, domain registration, and product sourcing.
Q: Can I run a brick-and-mortar store and a Shopify store simultaneously?
A: Yes, you can run both simultaneously. Shopify POS helps sync your inventory and manage sales across both online and physical stores, ensuring a seamless operation.
Q: How can Shopify help in attracting local customers?
A: Shopify offers tools for local SEO, enabling your store to appear in local search results. Additionally, integrating with Google My Business and using geo-targeted advertising can help attract local customers.
Q: What is the potential for growth with a Shopify store?
A: The potential for growth is significant. Shopify provides scalability, a range of marketing tools, and integrations with various sales channels, allowing businesses to expand their reach and increase sales both locally and globally.
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Chris Snowden


Hi, I'm Christopher Snowden, a Shopify developer. I enjoy building and learning about e-commerce solutions that help businesses grow. With the rise of AI, I believe it is important for developers to understand more aspects of business and have a deeper understanding of how their skills translate to profit. Let's connect and collaborate! Follow me on social media to stay updated with my latest projects and insights.